Creating communication platforms that unite people and drive powerful business outcomes.
Platforms that perform
Good communication starts with a strong organising idea.
A unifying theme that seamlessly connects the many messages you need to deliver on a day-to-day basis. Whether that's internally or externally.
At Relay, we call these platforms
We're experts at crafting these kind of statements. Language that simplifies complexity AND provides stretch to work across your teams, products and markets.
Creating alignment within your organising AND articulating a proposition you can continue to build proof-points around.
Guiding internal decision-making AND providing a story that attracts new customers, partners and talent.
AGENDA
PLATFORMS
- Purpose Statements
- Vision Statements
- ESG Platforms
- Sustainability Platforms
- Other Corporate Commitments
CULTURE
PLATFORMS
- Employee Value Proposition
- Internal Comms / Campaigns
- Process / Models / Frameworks
- Training & Education Platforms
- Values
BRAND
PLATFORMS
-
Brand Promise
- Brand Positioning
- Tone-of-voice / Verbal ID
- Customer Value Propositions
- Naming
CREATIVE
PLATFORMS
- Campaign Platforms
- Messaging Platforms
- Comms Planning Frameworks
- Taglines
- Visual Platforms
The right platform:
Simplifies complexity AND works across teams, products and markets.
Is built on your core truths and highlights unique capability.
Creates a memorable hook, relaying the most important part of your message.
Unifies the many messages that brands and organisations need to deliver.
Strategically led, creatively connected.
We are connected to a range of different creative cababilities and models - from individuals, to boutique networks and agencies. The creative team is tailored to your needs, budget and the complexity of the project.
